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Prudential’s recent campaign for its asset management arm, PGIM, broke conventional advertising norms, according to Richard Parkinson, the company’s chief brand and marketing officer.Called “Keep Asking,” it features a claymation world where people ask questions about various topics, including investments. Parkinson said they came up with the idea for the…
Lawyers are not an easy crowd for an AI pitch. They are cautious, busy, and paid to find the hole in every argument. Loading audio narration… Legora just hired someone to make the case anyway.The Swedish legal software startup told Business Insider it has hired Zeynep Inanoglu Ozdemir as its…
Anthropic said the US can cement a one- to two-year AI lead against China — but only if it acts fast. Loading audio narration… The company laid out two possible scenarios for the AI landscape in 2028 in a lengthy Thursday post: one in which the US restricts China’s access…
Paramount is interested in adding video podcasts under CEO David Ellison.Michael Yanow/NurPhoto via Getty Images; Valerie Macon/AFP via Getty ImagesParamount+ is exploring adding podcasts, following a push from Netflix.A Paramount streaming executive said video podcasts could help drive engagement and discovery.Paramount has put short-form video on its service and is…
