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OpenAI finds a crack in Anthropic’s business AI lead

Although OpenAI still straggles behind Anthropic in a closely watched measure of AI adoption among businesses, there’s a spark of hope for CEO Sam Altman’s company.OpenAI has an advantage over its rival’s priciest and most advanced model, according to new data from Ramp’s AI Index. The data shows that Anthropic’s…

Prudential Financial’s lead marketer says taste will win out over ‘generic AI’

Prudential’s recent campaign for its asset management arm, PGIM, broke conventional advertising norms, according to Richard Parkinson, the company’s chief brand and marketing officer.Called “Keep Asking,” it features a claymation world where people ask questions about various topics, including investments. Parkinson said they came up with the idea for the…