influencer

AI’s reputation is in hot water. Can influencers save it?OpenAI has been ramping up its creator marketing efforts as AI safety concerns take center stage.The company isn’t asking influencers to assuage fears that a rogue AI could destroy humanity. Instead, it’s prompting them to showcase why ChatGPT is “cool,” per…

This as-told-to essay is based on a conversation with Rhiannon Wood, a 26-year-old travel micro influencer who runs a social media business and leads group tours around the world. It has been edited for length and clarity.After graduating from the University of Birmingham in the UK in 2022, I knew…