groundwork

MrBeast is laying the groundwork for wearables under the ‘Beast Band’ name

MrBeast is laying the groundwork for wearables under the ‘Beast Band’ name

Finance

MrBeast may be looking to take his brand further into the offline world.The YouTuber Jimmy Donaldson’s company, Beast Holdings, filed a trademark application Monday for Beast Band, paving the way for branching into wearable fitness products. It identified Beast Band as “Bands for wearable activity trackers; Smartwatch bands; Wearable activity…