Gen

Inside Gen Z’s Obsession With Renting Everything

Like a typical millennial or elder Gen Zer, the outside of my fridge is overrun by wedding save-the-dates and engagement announcements. That means I spend a lot of time scrolling the clothing rental app Nuuly, searching the grid for dresses to wear and hoarding the designs in my virtual closet.…

Gen Z, Baby Boomers Are Changing Their Holiday Shopping Plans: Survey

Maybe this holiday season won’t be so lean after all.Despite early predictions that shoppers would cut spending as they bought gifts this year, a PwC report released Tuesday shows that consumers have upped their spending plans by 7% since June.PwC’s Holiday Sentiment survey, conducted by the Big Four firm in…

How Gen Z Can Stand Out in the Job Market in the World of AI

Gen Z is graduating into a labor market reshaped by AI pilots, hiring freezes, and jittery managers.That doesn’t mean a jobs cliff is imminent, said James Ransom, a research fellow at University College London, who studies the impact of AI on work.But it does mean the rules of entry into…

Gen Z Is Bringing Back the Communal Table at Restaurants

Where diners once recoiled from the idea of rubbing elbows with strangers, Gen Z is pulling their chairs a little closer.According to new data from the online reservation service company Resy, 90% of Gen Z diners say they enjoy communal tables, compared to just 60% of boomers, highlighting a generational…

AI Hype Could Sideline Gen Z Workers: Economist

Gen Z workers could lose out as firms chase AI.That’s according to economist Marc Sumerlin, who said companies betting on AI may soon scale back hiring of young workers.”I’m very worried that companies now are going to say: ‘I know I’m not getting the returns on AI right now, but…

Gen Z’s Hottest New Jobs: Nannies, Personal Assistants to Billionaires

When Cassidy O’Hagan looked out over the crystal blue water in the Maldives last December, she felt like she’d made it. The 28-year-old was staying in an ultra-exclusive resort, in her own private villa. And for her, this was work.Nannying for ultra-wealthy families has brought the Colorado native to places…

I’m a Gen Xer, and I’m Glad I Grew up in an iPhone-Free World

I went to see Oasis this fall after buying pricey, last-minute tickets in the nosebleed seats.It was great, but my husband and I paid $275 each for the privilege of mostly watching the band through the iPhone screens of the fans in front of us. They must have taken photos…

Fundraising Tips From 2 Gen Z Founders Who Raised .25M

San Francisco goes by many names. There are the basics: SF, San Fran, and even Frisco. Now, as AI takes hold of the city, some have taken to calling it Cerebral Valley.For Julian Windeck, the 23-year-old founder of Attention Engineering, San Francisco these days evokes an earlier era where creativity…

City Exec: Gen Z Should Start Businesses As AI Kills Entry-Level Jobs

As AI reshapes white-collar work and graduate schemes shrink, one City veteran says the safest hedge may be to stop waiting for callbacks — and start building something.Quentin Nason, a 35-year finance veteran who spent two decades in investment banking and 15 years in asset management, has watched both his…

Inside Tinder’s ‘Cultural Reset’ As It Battles for Gen Z Relevance

Inside Match Group, there’s a common refrain: Tinder is your first dating app, and Hinge is your last.As the watering hole for young daters, Tinder’s success is largely reliant on Gen Z. The young generation’s dating patterns have also become increasingly inscrutable: they drink and hook up less frequently, and…