Gen

Alexandr Wang isn’t a style icon. He’s just a Gen Z boy.

The tech guy uniform is full of basic T-shirts and bad haircuts, so I get why Alexandr Wang’s look at Meta Connect is riling Silicon Valley. If you’re used to the black turtlenecks of Steve Jobs and Elizabeth Holmes, or the white T-shirts of Mark Zuckerberg, sure, Wang’s camo-print deer…

Axe is betting Gen Z is ready for a whiff of Y2K

Unilever’s deodorant brand Axe has spent the past decade evolving from the bro-y, hypersexualized ads that made it famous in the 2000s. Now, with Gen Z obsessing over Y2K nostalgia, the brand is nodding to its heritage — with a wink.Axe on Monday said it is bringing back three of…

Gen Z friendships have entered their nickel-and-diming era

When Joanne Wang went out for dinner to celebrate her 24th birthday, she expected to split the meal evenly. She was spending the evening with a new friend, so she figured they would each pay for their own order. When her friend decided to bring her boyfriend along at the…

Gen Z is bringing pen and paper back to the workplace

As companies spend billions on AI in the race to automate work, a surprising office trend is taking hold among the youngest generation of employees.Gen Z workers are embracing the decidedly low-tech: premium notebooks, colorful desk pads, handwritten notes, and the humble Post-it.Gen Z office workers told Business Insider about…