Gen
When I ripped open my first snail-mail art print from Trinity Shiroma, I couldn’t help smile. Loading audio narration… Out of the envelope fell a beautifully intricate watercolor painting of Casa Battló in Barcelona that doubled as a postcard. It was wrapped in a handwritten letter explaining its architectural significance,…
How do you make a brand more relevant to Gen Z?That’s a question luxury handbag brand Coach asked itself a few years ago.”Being a heritage brand, brand awareness wasn’t an issue,” Coach’s VP of marketing for North America, Kimberly Landry Wallengren, said at YouTube’s IAB NewFronts presentation this month. “What…
Millennials are so back.Algorithms are supposed to predict what’s next, but scroll any platform right now, and chances are you’ll find the past dominating the cultural conversation.”Laguna Beach” is returning for a reunion, twenty years after the hit reality show aired. Jay-Z just sold out multi-night runs at Yankee Stadium…
Kelly He-Sun landed one of the corporate world’s most competitive jobs as a consultant at Boston Consulting Group and got promoted to a project leader by age 25. Loading audio narration… But she didn’t see herself doing consulting forever, so in 2024, she quit after almost six years. She planned…
Gen Z’s drinking habits mean your next cocktail might happen at 3 p.m.Gen Z and younger millennials are generally drinking less than older generations and, when they do drink, are doing so more intentionally, prioritizing quality, flavor, and social context over quantity. That change is pushing bars and alcohol brands…
Fed up with doomscrolling and worried their attention spans are shrinking, some Gen Z-ers are tracking what they watch and read to stop scrolling. Loading audio narration… Across TikTok, Substack, and Instagram, younger generations are sharing weekly roundups of the books, films, podcasts, and long-form articles they have consumed —…
