gaining

TikTok’s middle class is gaining power

The TikTok middle class is thriving. Loading audio narration… The average rates that TikTok “micro” creators — those with follower counts between 5,000 and 50,000 — charged brands for partnership deals rose dramatically in the first quarter compared with the year-ago period.That’s according to data compiled exclusively for CMO Insider…

Starbucks says its turnaround is gaining momentum and cuts 300 more jobs

Starbucks continues cutting corporate staff as CEO Brian Niccol pushes ahead with a sweeping turnaround effort that has already reshaped parts of the coffee giant’s business. Loading audio narration… The company announced on Friday that it is eliminating about 300 US support roles and reviewing its international support organization, a…