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Saudi-funded rebel golf tour LIV has revealed it owes Rick Shiels, the sport’s biggest social media star, more than $1 million.LIV Golf attracted some of golf’s top stars by offering huge paychecks when it launched in 2022. On Tuesday, it filed for Chapter 11 bankruptcy protection.On its list of current…

MrBeast is the king of stunts. His next big challenge? Convincing his more than 500 million YouTube subscribers to log off and read a book.On Tuesday, the content creator released his first novel, “The Most Dangerous Games,” coauthored with bestselling writer James Patterson. As of Monday evening, the book was…

Influencers are being pelted with virtual tomatoes for promoting AI companies — and it’s prompting strategy shifts and high-stress decisions in the creator economy.At the height of summer, OpenAI brought a group of influencers to a luxury resort in upstate New York to dine on farm-to-table cuisine, learn how honey…