CMOs
CMOs: Get ready to field more sales pitches from Nielsen.The TV ratings giant surprised the ad industry by announcing plans to buy DoubleVerify for $2.15 billion — and sent chins wagging with hot takes about the implications.At stake: trustworthy data.CMOs depend on data to craft their strategies, but it’s often…
Our digital lives are fragmenting across more platforms and formats — and marketers are racing to keep pace.We asked some of the most innovative CMOs from our annual list which platforms or tools they’re especially keen on these days and why.Marketers from American Eagle, Coach, and more told us they’re…
Our digital lives are fragmenting across more platforms and formats — and marketers are racing to keep pace.We asked some of the most innovative CMOs from our annual list which platforms or tools they’re especially keen on these days and why.Marketers from American Eagle, Coach, and more told us they’re…
Want to be a successful marketer today? Think more about risk-taking, less about AI.Top marketing executives argue that ditching the traditional “brand safety” approach in favor of authenticity, moving fast, and taking creative risks are the only ways to survive in a fragmented digital world. Execs from Duolingo, Gap, and…
