CMO
Searching for a job can be brutal. Finding the right talent in a sea of résumés is an HR headache. Neither employers nor workers are happy with the status quo, which is the tension behind Indeed’s new brand campaign, “Jobs Need People”.Produced with creative agency 72andSunny, the campaign features warm…
Scott Mager, Deloitte’s US chief marketing officer, has taken an atypical path to the CMO title. He moved into the CMO role in 2022, after more than 14 years as the US practice leader for Deloitte Digital’s advertising, marketing, and commerce business.Mager told Business Insider that his experience running P&Ls…
Artificial intelligence creates “a culture of experimentation,” and gives marketers the power to quickly scale the innovative and creative work they do, said Rachel Thornton, chief marketing officer of Adobe’s enterprise business, in a video interview for CMO Insider. Loading audio narration… A major benefit is optimized personalization. Thornton said…
