CMO
Artificial intelligence creates “a culture of experimentation,” and gives marketers the power to quickly scale the innovative and creative work they do, said Rachel Thornton, chief marketing officer of Adobe’s enterprise business, in a video interview for CMO Insider. Loading audio narration… A major benefit is optimized personalization. Thornton said…
As millennials become the new “sandwich generation,” juggling both childcare and aging parents, caregiving brands are overhauling their marketing strategies to reach them. Loading audio narration… A Place for Mom, a senior care referral marketplace, has hired Chris Milone as its chief marketing officer, the company told Business Insider exclusively.…
