CMO

Raja Rajamannar believes artificial intelligence poses one of the biggest threats marketers have ever faced. He also thinks it could usher in marketing’s next great opportunity.The former chief marketing and communications officer of Mastercard, who spent nearly 13 years leading the brand, said marketers who fear AI are looking at…

Searching for a job can be brutal. Finding the right talent in a sea of résumés is an HR headache. Neither employers nor workers are happy with the status quo, which is the tension behind Indeed’s new brand campaign, “Jobs Need People”.Produced with creative agency 72andSunny, the campaign features warm…

Scott Mager, Deloitte’s US chief marketing officer, has taken an atypical path to the CMO title. He moved into the CMO role in 2022, after more than 14 years as the US practice leader for Deloitte Digital’s advertising, marketing, and commerce business.Mager told Business Insider that his experience running P&Ls…