business

Why the founder of Mrs. Meyer’s Clean Day decided to sell her business and retire at 53

For some founders, selling their company to an internationally recognized corporation like SC Johnson is a cause for unbridled celebration. For Monica Nassif, it was more complicated. Loading audio narration… “It’s really bittersweet,” Nassif, founder of Mrs. Meyer’s Clean Day, told Business Insider. “I had to sell my mother.”Nassif’s 93-year-old…

They were about to shut down their business. Then a raw TikTok changed everything.

For years, Brittany Nemandoust struggled to keep her small business afloat.Chocbox, her DIY chocolate-making kit company, started as a pandemic project after shutdowns left her temporarily out of work as a dental hygienist. When she returned to the dental office, the business remained a side hustle.Sales fluctuated, spiking over the…