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For some founders, selling their company to an internationally recognized corporation like SC Johnson is a cause for unbridled celebration. For Monica Nassif, it was more complicated. Loading audio narration… “It’s really bittersweet,” Nassif, founder of Mrs. Meyer’s Clean Day, told Business Insider. “I had to sell my mother.”Nassif’s 93-year-old…
This as-told-to essay is based on a conversation with Christine Romeo, mother of “Love on the Spectrum” star Abbey Romeo. It has been edited for length and clarity. Loading audio narration… Sometimes I look at pictures of my daughter Abbey when she was 3 or 4. She was just so,…
This as-told-to essay is based on a conversation with Cornilia Issa, of The Burning Stones. It has been edited for length and clarity.Five years ago, I was doing some Christmas shopping in the city when I saw oil candles made from broken granite. I took a photo and showed it…
This as-told-to essay is based on a conversation with Denny Balmaceda. It has been edited for length and clarity.In February, I boarded my plane that would fly from Newark Airport in Jersey City to San Francisco. My business-class seat had been booked by a clothing brand I had been working…
This as-told-to essay is based on a conversation with Elizabeth Wellington, cofounder of Moms Feelin’ Themselves. It has been edited for length and clarity.When my son was about a year old, I was having a tough morning (which wasn’t unusual). I had dropped him off at day care and needed…
For years, Brittany Nemandoust struggled to keep her small business afloat.Chocbox, her DIY chocolate-making kit company, started as a pandemic project after shutdowns left her temporarily out of work as a dental hygienist. When she returned to the dental office, the business remained a side hustle.Sales fluctuated, spiking over the…
This is an as-told-to essay based on an interview with Sunny Stroeer, a professional adventure athlete and former consultant at Bain, who left in 2015. She owns an outdoor guiding business in Utah and has an expedition company that plans trips for women around the world. She’s also the executive director…
Walmart’s former side hustle is getting serious.The retail giant reported that 2025 was its first full year of profitability in its e-commerce operations, which started — as most ventures do — needing time and money to get rolling. “We’ve far surpassed the breakeven level,” CFO John David Rainey said of…
Working with my family full time was not something I had pictured for myself growing up. Even when I was given a chance to sit down and learn the family business full time, I told myself it would only be temporary.I had plenty of peers who planned from the get-go…
This as-told-to essay is based on a conversation with Ashley Morris, CEO of Capriotti’s. It has been edited for length and clarity.My whole career is based on a love affair with food — and a lifelong friendship. I grew up on the West Coast, but had tried cheesesteaks on trips…















