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Molson Coors CMO Sofia Colucci lays out the strategy behind the company’s Super Bowl ad.The “Case of the Mondays” campaign kicked off weeks ahead of the game with a viral stunt.It follows a framework the company developed to assess its creative: “MUSCLE.”Coors Light has been laying the groundwork for its…

The American Cancer Society says women under 65 are getting cancer at higher rates.Most cases are breast cancer, but female lung cancer diagnoses are also soaring.Racial disparities are a factor too: more Black women are dying of breast cancer.Working-age women in the US are now more likely to get cancer…

TikTok published its global “What’s Next” trends report for marketing creatives on Wednesday.It advised marketers to try out AI tech and hire a wider set of creators to reach niche communities.TikTok also dove into how marketers should change how they talk about life stages with consumers.TikTok thinks marketers should lean…

Warning: Major spoilers ahead for “The Brutalist.”Guy Pearce told BI that the ending and how his character exits the movie is “brilliant.””It’s important what the audience imagines,” he said.Brady Corbet’s three-and-a-half-hour epic “The Brutalist” is filled with eye-popping visuals and moving sequences as it chronicles the life of László Tóth…

Databricks’ vice president of AI likened looking for top researchers to “looking for LeBron James.”Naveen Rao told Command Line that probably fewer than 1,000 researchers could build frontier models.Rao said it wasn’t ridiculous for companies to pay large amounts for AI and infrastructure talent.Recruiting top-tier AI researchers today is a…

Warning: Major spoilers ahead for season seven, episode 11 of the Starz drama “Outlander.”Actor David Berry spoke to BI about shooting an intimate scene with Caitríona Balfe.The actor said he would always wonder if they could have done it differently.Season seven, episode 11 of “Outlander” saw the Starz drama take…

Emma Canning plays young Tula Harkonnen in “Dune: Prophecy.”The third episode dives into the Harkonnen sisters’ backstory and the pivotal choices they’ve made.In an interview with BI, Canning broke down the major reveal about Tula’s past with the Atreides.Warning: Major spoilers ahead for “Dune: Prophecy” season 1, episode 3.After a…

Rosé opened up about how she copes with anxiety.The Blackpink member said she only noticed her anxiety recently and uses stress balls to help.This is not the first time she has discussed mental health — a topic that can be seen as taboo in the K-pop industry.K-pop megastar Rosé is…

Investing.com — In a recent note to clients, Morgan Stanley analysts delved into the competitive landscape among leading membership-based retailers, focusing on Walmart+, Amazon Prime, and Costco (NASDAQ:). According to the report, Walmart+ continues to make strides with a membership base nearing record levels, bolstered by strategic initiatives like its…

“Disclaimer,” the Apple TV+ show from Alfonso Cuarón, aired its finale this week.The story ended with a twist, centered on a sex scene, that turns the rest of the show on its head.Star Leila George spoke to BI about filming two versions of the pivotal scene. Warning: Major spoilers ahead…