boom

The 0 billion functional drink boom is turning into a wellness arms race

Walk into a grocery store or scroll TikTok, and it’s increasingly hard to find a beverage that’s just a beverage. Instead, cans and powders promise everything from better sleep to sharper thinking to improved digestion, often all at once. Loading audio narration… The global functional beverage market was worth about…

Big Tech’s hiring boom is over. 2 charts show where its workforce stands now.

Exactly how “big” is Big Tech’s workforce these days? Loading audio narration… The past several years brought a pandemic-era hiring surge followed by a swift pullback, waves of layoffs, and massive AI investments. Together, these shifts have reshaped the labor force at some of the largest US tech companies. Between…

A Place for Mom’s new CMO has a plan for the millennial caregiving boom

As millennials become the new “sandwich generation,” juggling both childcare and aging parents, caregiving brands are overhauling their marketing strategies to reach them. Loading audio narration… A Place for Mom, a senior care referral marketplace, has hired Chris Milone as its chief marketing officer, the company told Business Insider exclusively.…