axe

Axe is betting Gen Z is ready for a whiff of Y2K

Unilever’s deodorant brand Axe has spent the past decade evolving from the bro-y, hypersexualized ads that made it famous in the 2000s. Now, with Gen Z obsessing over Y2K nostalgia, the brand is nodding to its heritage — with a wink.Axe on Monday said it is bringing back three of…