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OpenAI CEO Sam Altman announces ‘major’ price cuts as the company signals a focus on cost efficiency

Finance July 30, 2026

OpenAI has laid down the latest marker in the AI pricing war.On Thursday, OpenAI CEO Sam Altman touted the company’s “major price cuts,” which came in the form of cheaper usage of GPT-5.6 Luna and Terra, two of the company’s latest AI models.”We want to offer the best price/intelligence tradeoff…

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