Amazons

CMOs are digesting an explosive lawsuit filed by the Federal Trade Commission against Amazon this week.The advice from marketing insiders on the next steps: Check your exposure and double down on independent measurement.The FTC’s lawsuit accuses the retail giant of manipulating ad auctions to artificially inflate ad prices.Nick Manning, founder…

Amazon is doubling down on Canada even as an escalating tariff war adds another complication to one of the company’s significant international markets.Internal documents reviewed by Business Insider show that Amazon expects package volume in Canada to grow faster, percentage-wise, than in the US over the next several years. Its plans include…