agents

The dream of serving ads to AI agents has hit a snag

Now the bots see them. Now they don’t.Brands including Ally Bank and the Project Management Institute recently began testing ads on the publisher Time’s website, specifically designed to be read by AI bots.The experiment sparked a lively ad industry debate: Could this nascent form of advertising grow into a credible…

An AI strategist fired half her AI agents after becoming a ‘botsitter’

AI agents are supposed to eliminate busywork. For AI strategist Sol Rashidi, it ended up creating more work instead.”I just fired half my agents because they were unreliable,” Rashidi, chief strategy officer at data security firm Cyera and a senior fellow at Harvard Kennedy School, told Business Insider.Rather than freeing…