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A soccer podcast became a 100-person media company. Now the World Cup is testing how big it can get.

Finance July 1, 2026

On a bright Seattle morning in June, thousands of soccer fans thronged a stage near the city’s downtown. Eventually, they were going to watch the US men’s team beat Australia in a World Cup match.But first, they wanted to see Roger Bennett.Bennett is the cofounder and front man of Men…

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A soccer podcast became a 100-person media company. Now the World Cup is testing how big it can get.

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