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TikTok is for the creator middle class, but top earners favor Instagram

TikTok is for the creator middle class, but top earners favor Instagram

Markets—

TikTok was Julia Kong’s biggest source of brand deals when she started her creator career in 2020. Today, Instagram has replaced it as her top revenue driver, though her TikTok following is still vastly larger. “It’s what brands would prefer to reference when deciding whether or not to work with…