This as-told-to essay is based on a conversation with Mori Nishimura, 34, the CEO of A Cabin Company in Japan. It’s been edited for length and clarity.
I felt lost growing up. As a kid in New Zealand, I never questioned where I belonged. But as I got older, I became more aware of how different I was from my peers, which sparked my curiosity about Japan and my father’s decision to leave it behind.
My father moved our family to Auckland because he wanted us to grow up surrounded by nature and away from the pressures of city life in Japan.
There weren’t many Japanese families around, and I often felt caught between two cultures.
At 16, I moved to Japan by myself and enrolled in a boarding school in Kyoto. Life there was the opposite of New Zealand: Suddenly, I had curfews instead of the freedom to roam.
For the first time, I wasn’t the odd one out. Two-thirds of the students were returnees — kids who had grown up abroad and come back to Japan — and they understood.
Exploring the countryside
Later, at university, I started exploring Japan. In the morning, before school started, I’d often drive out to different places and go surfing. I became fascinated with the Japanese countryside.
It reminded me of my childhood in New Zealand, when I used to escape into the woods near our house and build huts.
After graduating in 2015, I felt lost again and considered returning to New Zealand. Instead, I stayed in Tokyo and worked in real estate. A few years later, I started posting on LinkedIn about Japan’s real estate market, the countryside, hospitality, and other interests. Eventually, I decided to strike out on my own.
During the pandemic, I traveled through rural Japan and reflected on what I wanted next. I came across a US company building tiny cabins on trailer chassis and saw an opportunity in Japan: fully operational accommodations that could bypass building permits and zoning laws because they were legally classified as vehicles.
I adapted the concept.
Starting a company from scratch
In 2024, I shared the idea on LinkedIn and wasn’t targeting investors. Over time, though, the posts began attracting people who wanted to be part of what I was building.
A year later, when I launched a pre-seed fundraiser, investors reached out to back the business. My two full-time employees also found me through LinkedIn — the platform became an unexpected way to build both a team and a network of supporters.
The money raised from the fundraiser was used to open the first cabin in a national park in Chiba — about a two-hour train ride from central Tokyo — in August that year.
The 16-square-meter cabin is made from Japanese sugi and hinoki cedar and centered around a large picture window overlooking nature. Guests get complimentary firewood, coffee, and tea, plus bikes for rides to a nearby supermarket. It reached full occupancy within three months and has stayed booked ever since.
My second cabin opened in May, and my third will open in September.
Since the cabins are built on trailers, they are legally classified as vehicles rather than buildings.
Running a startup in Japan has been challenging because the ecosystem is still relatively new compared to those in other countries. There aren’t many venture capital firms, so there aren’t a lot of funding options.
The cabin costs about 30,000 Japanese yen for two guests, or about $190, a night.
So far, around 70% of our guests have been women. That came as a surprise, as I thought we’d get more solo male travelers, but we haven’t had any.
Living up to my name
I didn’t tell my parents when I started the business; they probably would have stopped me. When they found out, they were surprised but supportive.
My father was my biggest inspiration. About five years ago, he moved back to Japan and started looking for affordable land in the countryside where he could build a small cabin himself. But after being diagnosed with a terminal illness, he never got to see it completed. That experience gave me an even stronger sense of purpose in building the company.
He also gave me the name “Mori,” which simply means “forest” in Japanese. It felt like I was born to do this.
Rebuilding my relationship with nature
My company focuses on nature, but I don’t get to go out as much these days, except when I bring in guests. I work every day of the week.
Resting in Tokyo or any other big city is different because you never really switch off. I like doing campfires and having barbecues when I have the chance.
I want to enjoy my own cabin, but I can’t because it’s booked out.
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