Markets

Bose is becoming a media company

Bose wants a bigger chunk of the music business.The audio-equipment maker has created Bose Studios, an in-house content studio designed to help it shift from campaign-driven marketing, the company exclusively told CMO Insider.One key differentiator is the launch of a new record label, Bose Records. Bose CMO Jim Mollica said…

The next office power struggle: AI tokens

Pylon CEO Marty Kausas had to make a difficult choice: scale back token spending, or stomach a $1.4 million bill.Kausas said that his AI software company was fast approaching 150 employees on its Anthropic plan earlier this month, a point where the bill would more than triple. That realization got…

American carnage, American carnival

After winning the Truth Social-sponsored cage match on the White House South Lawn last Sunday, UFC fighter Josh Hokut extolled President Donald Trump for “having the balls to put some shit like this on.”He stood under the cover of the Claw, a 92-foot-tall, 600-ton steel arch, and over the octagon…

The latest NYC hustle: 0+ to hold a Knicks parade spot

One of the hottest pieces of real estate in New York City this week isn’t an apartment. It’s a piece of Lower Manhattan sidewalk along the Knicks’ championship parade route — and some people are charging hundreds of dollars to hold one.Ahead of Thursday’s celebration, would-be line sitters are advertising…

How Nothing Is Taking on Apple and Samsung in the Mobile Phone Market

Presented by LinkedIn Ads.CMO Insider is the podcast where marketing power players share candid takes, career lessons, and the power moves shaping the future of the industry.Hosted by Business Insider’s Lara O’Reilly, each episode goes inside the minds of the leaders behind some of the world’s biggest brands, campaigns, agencies,…

Rivian trims its workforce as the EV maker pursues profitable growth

Rivian is doing a small round of layoffs hot on the heels of its latest vehicle launch.The EV maker is cutting less than 2% of its workforce amid a make-or-break year.”We recently restructured a handful of teams within Rivian as we work to profitably scale our business,” a company spokesperson…