We all know the quote, “ Do one thing every day that scares you.” For plenty of people, that’s posting on LinkedIn.
The professional social network is notorious for cringeworthy, performative posts. But those posts also generate a lot of engagement and raise the poster’s profile.
With everyone worried about building their “brand,” people are asking: Should I be posting more, too?
To unpack the LinkedIn conundrum, BI’s Jacob Zinkula, Juliana Kaplan, and Henry Chandonnet spoke with marketers, PR experts, and creators about the fine line between getting your name out there and completely embarrassing yourself .
LinkedIn’s vibes have always been all…
