Wix is asking employees in three countries to come back to the office. US workers will remain hybrid, though, Business Insider has confirmed.
Nir Zohar, president of the Israeli website management company, told employees in an email Wednesday that “Wix is moving to a full office work week” and impacted workers must come back to the office five days a week starting February 1.
The return-to-office mandate applies to workers in Tel Aviv and Beersheba, Israel; Kraków, Poland; and Vilnius, Lithuania. Ukrainian employees will continue working remotely “from wherever is safest,” Zohar wrote in the email, which he posted to X and LinkedIn.
A Wix spokesperson confirmed to Business Insider that all US employees “will remain hybrid.” The company declined to elaborate on why American workers are excluded from the RTO policy.
“Customer Care and the rest of the global teams will have direct communication with local leadership about how this change will affect them,” Zohar emailed his employees.
Zohar framed the return-to-office push as essential for collaboration and innovation, echoing arguments made by other CEOs — like AT&T’s John Stankey and Starbucks’ Brian Niccol — rolling back remote work.
“The unique energy in the office, the quick chats, the unplanned ideas, the feeling of being around each other — it all makes a real difference in how fast things move, how much easier it is to solve problems and how much more connected we feel,” he wrote. “Working together also means challenging each other, encouraging creativity and innovation.”
Wix was initially planning its in-office mandate for the Tel Aviv office in October 2023, but put those plans on hold due to the Israel-Hamas war, Zohar said in the email.
In November, the company reported having 5,344 staffers globally.
Zohar emphasized that Wix would remain flexible for personal circumstances like sick children or family emergencies, saying managers would work with employees on a case-by-case basis.
Wix, which launched in 2006, services more than 200 million users from 10 global corporate offices, according to its website.
The company’s stock jumped 1.4 percent after the RTO announcement. It’s 53 percent in the red in the past year, including a 37 percent loss in the past six months.
Read Wix president Nir Zohar’s email to employees below
Hi everyone, I want to share an update about how we’ll be working as we head into 2026. Wix has always been about working side by side, collaborating and building a culture of personal as well as team growth. The unique energy in the office, the quick chats, the unplanned ideas, the feeling of being around each other — it all makes a real difference in how fast things move, how much easier it is to solve problems and how much more connected we feel. Working together also means challenging each other, encouraging creativity and innovation. Historically, Covid and lack of office space in Israel pushed us to WFH and then to hybrid mode. We actually originally planned to move back to full WFO in Israel a few months after we made the full move to the Campus in October 2023, but for obvious reasons decided to hold off. Now we think it is finally the right time to go back to a full work week at the office. To give the Campus and different site ops teams time to prepare, we’ll start this on February 1, 2026. This change will be effective for Israel (TLV & BY), Kraków and Vilnius teams. Our teams in Ukraine will continue working from wherever is safest and works for them best. Customer Care and the rest of the global teams will have direct communication with local leadership about how this change will affect them. This will take into account each site’s specific constraints, regulations and needs, so everyone receives clear and relevant information about what working from the office will look like for them. I want to point out something very important: Long before 2020, COVID, and the WFH era, Wix has always been a very flexible work place. This will NOT change. However, this flexibility isn’t about everyone taking a day at home; rather, it’s based on personal needs and managers’ attentiveness to their people’s needs. Some people who live very far from the office may need different considerations. Others may go through specific periods that require more flexibility on where to work from, and for all of us “life happens” every now and then. Kids get sick, family may require attention, and unexpected things come up. Managers will keep working with you to ensure you have what you need. If something personal comes up, talk to your manager or HR. We’ll handle it together, the same way we always have. Wix has always been at its best when we’re around each other — learning, building, laughing, solving things, creating things. I’m really looking forward to bringing that energy back into the office every day. Nir
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