YouTuber
A really nice grill brush will cost you about $25 at your local big box store, but YouTuber Destin Sandlin is betting he can get customers to shell out three times that amount for a Made-in-America version.Sandlin traces his passion for US manufacturing to the COVID-19 pandemic in 2020, when…
Basketball YouTuber Kenny Beecham’s business is reaching new heights as it partners with Omaha Productions and the NBA embraces content creators.Beecham and his “Numbers on the Board” podcast had two days last week to prepare for their biggest guest yet: NBA Commissioner Adam Silver.Cohosts Beecham, Pierre Andresen, Mike Heard, and…
This as-told-to essay is based on a conversation with pop culture news influencer Kristi Cook. Cook’s YouTube channel, Spill Sesh, has 808,000 subscribers. The conversation has been edited for length and clarity.I built a following on YouTube covering the lives of influencers, but I hid my own identity for years.In…
