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2026-02-02T12:41:31.951Z Share Copy link Email Facebook WhatsApp X LinkedIn Bluesky Threads lighning bolt icon An icon in the shape of a lightning bolt. Impact Link Save Saved Read in app This story is available exclusively to Business Insider subscribers. Become an Insider and start reading now. Have an account? Log…
YouTube is close to reaching a tipping point in TV advertising.Google has been coveting lucrative TV ad budgets for more than a decade. But despite stats showing that an increasing amount of YouTube viewing takes place on TV sets in the living room, its ad sellers faced a hurdle. Many…
Podcasts are increasingly making the leap to TV — and 2026 will be a significant test of the format’s potential in the living room.YouTube, already the top streaming TV service, has solidified its position as the No. 1 destination for podcasts, too. Forty percent of monthly listeners called it their most-used…
Free streaming services are having success, and it may be coming at the expense of their paid peers.YouTube and other free ad-supported services, such as The Roku Channel and Fox-owned Tubi, have become increasingly popular over the last two years, according to Nielsen’s viewership data.”For consumers, cost sensitivity is often a more important deciding…
The NFL is giving sports fans a triple header for Christmas this year, starting with the Dallas Cowboys vs. the Washington Commanders at 1 p.m. ET, plus a Snoop Dogg halftime performance. But you have to subscribe to Netflix or Amazon to watch all the action.The tech giants have eaten…
2025-12-18T17:31:06.314Z Share Facebook Email X LinkedIn Reddit Bluesky WhatsApp Copy link lighning bolt icon An icon in the shape of a lightning bolt. Impact Link Save Saved Read in app This story is available exclusively to Business Insider subscribers. Become an Insider and start reading now. Have an account? Log…
2025-12-17T17:01:01.214Z Share Facebook Email X LinkedIn Reddit Bluesky WhatsApp Copy link lighning bolt icon An icon in the shape of a lightning bolt. Impact Link Save Saved Read in app This story is available exclusively to Business Insider subscribers. Become an Insider and start reading now. Have an account? Log…
