WPP

As advertising giants try to shed their analog roots, WPP has raided one of the world’s biggest tech giants to find its next leader.The UK-based ad giant on Thursday announced that Microsoft executive Cindy Rose, 59, will succeed Mark Read as chief executive on September 1.Insiders and shareholders told Business…

It’s just turned July, but there are all the signs that the advertising industry could be on the cusp of an AI winter.An unexpected profit warning from WPP sent the advertising agency’s shares down as much as 18% on Wednesday. Shares of rival ad groups, including Omnicom, Publicis, IPG, and…

YouTube has blown past prestige streamers like Netflix and Disney+ to become the biggest TV company by viewership. And the traditional media business is about to get another wake-up call.This year, ad revenue from creator-driven platforms like YouTube, TikTok, and LinkedIn will exceed ad revenue driven by studios and media…