WPP

Creator Platforms Will Make More Money Than Old Media This Year: WPP

Creator Platforms Will Make More Money Than Old Media This Year: WPP

Finance

YouTube has blown past prestige streamers like Netflix and Disney+ to become the biggest TV company by viewership. And the traditional media business is about to get another wake-up call.This year, ad revenue from creator-driven platforms like YouTube, TikTok, and LinkedIn will exceed ad revenue driven by studios and media…