traveled
As someone who has spent several years galavanting around the United States, Central America, and Europe, there are very few cities that truly humble me.But from the moment I stepped off the plane in Montreal, a feeling of serendipity washed over me. By the end of my visit, I couldn’t…
2026-02-06T11:19:01.231Z Share Copy link Email Facebook WhatsApp X LinkedIn Bluesky Threads lighning bolt icon An icon in the shape of a lightning bolt. Impact Link Save Saved Read in app This story is available exclusively to Business Insider subscribers. Become an Insider and start reading now. Have an account? Log…
This as-told-to essay is based on a conversation with Cassi Zheng, 31, the founder of Aurawell, an aromatherapy brand. Her words have been edited for length and clarity.As a brand director at a sports-drink startup in Shanghai, I spoke to more than 30 people a day — from members of…
