TikToks
The TikTok middle class is thriving. Loading audio narration… The average rates that TikTok “micro” creators — those with follower counts between 5,000 and 50,000 — charged brands for partnership deals rose dramatically in the first quarter compared with the year-ago period.That’s according to data compiled exclusively for CMO Insider…
Khartoon Weiss, the former lead executive for TikTok’s North American ads business, is joining Google. Loading audio narration… She’ll serve as vice president of US Mid Market Sales (MMS), Commerce, according to a memo sent to Google employees on Monday.MMS typically handles medium-sized advertising clients for Google. The commerce team…
