TikTok

TikTok Plays Hardball With Sellers

What’s on deckMarkets: Wall Street executives share tips for standing out when you’re getting started.Tech: The mounting anxiety over tech jobs is getting ugly.Business: We got our hands on a recording of a training session at Tesla discussing company culture.But first, no more freebies.If this was forwarded to you, sign…

TikTok Shop’s Era of Free Views Is Fading Fast for Sellers

The honeymoon period for TikTok Shop is over.For years, TikTok sent organic traffic to videos from US merchants to help jump-start interest in its e-commerce business. But now, product sellers generally have to pay for TikTok ads in order to get significant views on their videos, three company partners and…

TikTok Is Taking Power Away From a Top US Shopping Exec

TikTok is continuing to consolidate control of its US e-commerce operations under Chinese and global leadership.In the latest move, Nico Le Bourgeois, head of US operations for TikTok Shop, is getting pulled under Mu Qing, a former e-commerce VP for TikTok’s Chinese sister app, Douyin, three staffers told Business Insider.Mu…