TikTok

The TikTok generation is clashing with old-school Wall Street culture

When four “finance boys” went viral last week for their Loro Piana- and Hermés-studded photo shoot, they violated more than the sacrosanct rule of not outdressing your boss. They brought Wall Street banks into the memeosphere, attracting publicity that has clashed with the hush-hush world of high finance.Demarre Johnson, a…

They were about to shut down their business. Then a raw TikTok changed everything.

For years, Brittany Nemandoust struggled to keep her small business afloat.Chocbox, her DIY chocolate-making kit company, started as a pandemic project after shutdowns left her temporarily out of work as a dental hygienist. When she returned to the dental office, the business remained a side hustle.Sales fluctuated, spiking over the…

Misleading TikTok Videos Stir up Brand Backlash to Sell Gift Cards

Sephora faced backlash over a firing that may have never happened.A TikTok account under the name Isla Makeup posted a video on January 18, accusing Sephora of firing her for attending a US Immigration and Customs Enforcement protest in Minnesota. Over a week later, the video had attracted more than…