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I Swore I’d Never Join the Family Business — Then I Did

Finance January 23, 2026

This as-told-to essay is based on a conversation with David Heacock, CEO of Filterbuy. It has been edited for length and clarity.I swore I would never get into the family business. My grandfather founded a machinery company in Talladega, Alabama, and the business was successful locally, employing about 150 people.…

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I Swore I’d Never Join the Family Business — Then I Did

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