strategy

Disney’s new Trump strategy: Push back, politely

Disney’s first approach to Trump 2.0: Give Donald Trump what he wants. Loading audio narration… Now it’s trying something different: The opposite.In a filing with the federal government this week, Disney pushed back against its attempt to regulate which guests can appear on “The View,” calling those efforts “unprecedented” and…

The hottest menu strategy: never-ending limited-time offers

The offer may expire at midnight, but the strategy sure won’t. Loading audio narration… For restaurant chains chasing attention in an increasingly fractured landscape, the limited-time offer — once a seasonal gimmick — is now a permanent menu fixture. What used to be an occasional spike has become a predictable…

How creators ‘supercharged’ Coach’s Gen Z strategy

How do you make a brand more relevant to Gen Z?That’s a question luxury handbag brand Coach asked itself a few years ago.”Being a heritage brand, brand awareness wasn’t an issue,” Coach’s VP of marketing for North America, Kimberly Landry Wallengren, said at YouTube’s IAB NewFronts presentation this month. “What…