strategy

The big strategy themes behind Microsoft’s executive overhaul

Microsoft is hitting Ctrl+Alt+Delete on its leadership structure.As Big Tech’s elder statesman reinvents itself for AI, it’s forcing a rethink of how its most powerful executives are organized. BI’s Ashley Stewart has a full breakdown of how CEO Satya Nadella is reshaping Microsoft’s upper echelons, the people who are rising…

Disney’s new Trump strategy: Push back, politely

Disney’s first approach to Trump 2.0: Give Donald Trump what he wants. Loading audio narration… Now it’s trying something different: The opposite.In a filing with the federal government this week, Disney pushed back against its attempt to regulate which guests can appear on “The View,” calling those efforts “unprecedented” and…

The hottest menu strategy: never-ending limited-time offers

The offer may expire at midnight, but the strategy sure won’t. Loading audio narration… For restaurant chains chasing attention in an increasingly fractured landscape, the limited-time offer — once a seasonal gimmick — is now a permanent menu fixture. What used to be an occasional spike has become a predictable…