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The $12.5 billion Lakers deal is a bet that sports TV will keep booming. The NFL may test that.

Finance August 19, 2026

Bob Iger and Josh Kushner plan to buy the Los Angeles Lakers at a record-setting price of $12.5 billion. The best argument for that price: The value of sports TV deals is the one thing that keeps going up, even as the rest of TV contracts.But even though that’s been…

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The $12.5 billion Lakers deal is a bet that sports TV will keep booming. The NFL may test that.

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