sparks

An app that asks a blunt question — “Are you dead?” — has become a hit in China.The app, called “Si Le Me” (Chinese for “are you dead”), requires users to “check in” by pressing a button. If they fail to do so for two consecutive days, the app alerts…

Creators are ringing in a banner year for influencer marketing, and they might consider sending a thank-you note to Unilever CEO Fernando Fernández.In March, Fernández unveiled a new “influencer-first” strategy. He said the consumer-goods company would work with 20 times the number of influencers it had previously worked with. The…