Smashburger

Smashburger Cofounder on Why Generational Trends Don’t Factor Into R&D

Don’t expect to find a Labubu-themed promotion at Smashburger anytime soon.The Denver-based chain is preparing to launch its “Summer of Smash” menu on July 22, featuring the return of its Smoked Brisket Bacon Smash and a new lineup of offerings under $4.99. But while Smashburger’s new items do include a…