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OpenAI’s splashy purchase of a 4-letter domain name is a smart play

OpenAI acquired the URL “chat.com,” which now redirects to ChatGPT.HubSpot’s cofounder Dharmesh Shah previously owned the domain, paying over $10 million.Analysts say the move strengthens OpenAI’s global reach and consumer product positioning. OpenAI’s splashy acquisition of a four-letter domain name is a smart strategic play, branding experts told Business Insider.On…