sell

Why the founder of Mrs. Meyer’s Clean Day decided to sell her business and retire at 53

For some founders, selling their company to an internationally recognized corporation like SC Johnson is a cause for unbridled celebration. For Monica Nassif, it was more complicated. Loading audio narration… “It’s really bittersweet,” Nassif, founder of Mrs. Meyer’s Clean Day, told Business Insider. “I had to sell my mother.”Nassif’s 93-year-old…

Misleading TikTok Videos Stir up Brand Backlash to Sell Gift Cards

Sephora faced backlash over a firing that may have never happened.A TikTok account under the name Isla Makeup posted a video on January 18, accusing Sephora of firing her for attending a US Immigration and Customs Enforcement protest in Minnesota. Over a week later, the video had attracted more than…