sell

How Two C-Suite Leaders Helped Sell 500,000 AI Health Testing Kits

This article is part of “Build IT: Connectivity,” a series about tech powering better business.Viome is aiming to transform disease detection, starting with the gut.The Washington-based biotech startup offers at-home testing kits that analyze saliva, stool, and blood samples. Using RNA analysis, scientists at Viome can evaluate how genes and…

I’m a Car Dealer. Cybertrucks Are Hard to Sell Right Now.

This as-told-to essay is based on a conversation with George Saliba, a 34-year-old car dealer in New Jersey. His identity has been verified by Business Insider. This story has been edited for length and clarity.I’m a general manager and owner at J&S AutoHaus, a luxury car and SUV dealership. When…