Sales
This is an as-told-essay based on a conversation with Kirk Gafill, an owner and general manager of Nepenthe, a restaurant on California’s Big Sur coast that is under an evacuation order due to the Timber Fire. Gafill is also the president of the Big Sur Chamber of Commerce. This story…
Burger King’s updated Whopper burger is helping to boost the brand and reignite the fast-food burger wars.Inspired by customer complaints that its iconic burger was often squished during transit — it used to be simply wrapped in paper — the fast-food chain updated its signature Whopper in February with new box packaging,…
McDonald’s tried a new value menu. Customers aren’t loving it.The fast-food giant’s comparable US sales growth slowed to 0.8% during its second quarter, a slower clip than the 2.5% it reported for the year-ago quarter. The chain also changed leadership of its US business, naming Skye Anderson as president, taking…
