Platforms

YouTube has blown past prestige streamers like Netflix and Disney+ to become the biggest TV company by viewership. And the traditional media business is about to get another wake-up call.This year, ad revenue from creator-driven platforms like YouTube, TikTok, and LinkedIn will exceed ad revenue driven by studios and media…

Millennials had the mall. Gen Z has Pinterest.On its first-quarter earnings call on Thursday, Pinterest’s CEO, Bill Ready, said Gen Z users are engaging heavily with the image-sharing platform. Gen Z are those who were born between 1996 and 2010.”We’ve made Pinterest a destination for our users, particularly a shopping…