pickleball

How the Selkirk Sport Founders Scaled Their Pickleball Brand

Mike and Rob Barnes were just 19 and 22 when they founded Selkirk Sport, a pickleball equipment brand, in 2014.The brothers had no college degrees, no outside investors, and no guarantee that pickleball, which was widely seen as a niche sport for seniors at the time, would ever catch on.But…

Inside Selkirk’s Million-Dollar Lab That Makes Top Pickleball Paddles

Selkirk isn’t just producing pickleball paddles. They’re running science experiments.One such experiment involves firing pickleballs at a stationary paddle at up to 120 miles per hour — over and over and over again.When the ball leaves the “durability cannon,” which the engineers nicknamed Mjölnir after Thor’s hammer, and makes contact…