Nike

Nike is shifting its online marketplace to a full-price model, reducing discounts.Revenue for Nike Direct was down 10% on a currency-neutral basis in fiscal Q3.CEO Elliott Hill had previously said the company planned to cut down on promotions.Online shoppers are at the frontlines of Nike’s battle against discounts.The sportswear giant…

Nike will partner with Kim Kardashian’s Skims to launch NikeSkims womenswear brand.The collaboration aims to enhance Nike’s appeal to female athletes and consumers.Like the Jordan brand, NikeSkims is intended to be a long-term partnership.Nike is extending its brand lineup through a rare partnership with Kim Kardashian’s Skims. It’s a bet…