moms
As millennials become the new “sandwich generation,” juggling both childcare and aging parents, caregiving brands are overhauling their marketing strategies to reach them. Loading audio narration… A Place for Mom, a senior care referral marketplace, has hired Chris Milone as its chief marketing officer, the company told Business Insider exclusively.…
This as-told-to essay is based on a conversation with Elizabeth Wellington, cofounder of Moms Feelin’ Themselves. It has been edited for length and clarity.When my son was about a year old, I was having a tough morning (which wasn’t unusual). I had dropped him off at day care and needed…
