misleading

Misleading TikTok Videos Stir up Brand Backlash to Sell Gift Cards

Sephora faced backlash over a firing that may have never happened.A TikTok account under the name Isla Makeup posted a video on January 18, accusing Sephora of firing her for attending a US Immigration and Customs Enforcement protest in Minnesota. Over a week later, the video had attracted more than…