messaging

Shopify’s Toby Lütke Doubles Down on His Hardcore 2025 Messaging

Shopify CEO Tobi Lütke is going all in on hardcore tech messaging.In a memo to employees that he posted on X on Monday, Lütke wrote: “In a company growing 20-40% year over year, you must improve by at least that every year just to re-qualify.””This sounds daunting, but given the…