media

Amazon is testing a program that pays publishers to drive traffic to its platform.It could be a welcome new source of revenue for a challenged digital media sector.The program’s incentives could test publishers’ editorial integrity, though.Amazon is testing a new way to pay publishers for driving traffic to its platform,…

Streaming and fashion brands are dominating creator marketing on social, per new rankings by CreatorIQ.Spotify leads with $6.2 billion in earned media value and a high creator retention rate.Netflix was the top brand on TikTok, with 103% EMV growth on the platform.Streaming and fashion brands are dominating the conversation among…