McKinsey

Two sets of players have long ruled the consulting world.There is MBB, which is McKinsey & Company, Bain & Company, and Boston Consulting Group. And then there is the Big Four: PwC, Deloitte, KPMG, and Ernst & Young.Now, a new wave of AI-driven startups is challenging that dominance, trying to…

Yasser Salem is not the sort of guy you’d expect to drop everything to get a socialist elected. When we met, he wore a white button-down, a tweed sport coat, and a baseball cap with a camouflage American flag on it that said “Husband, Daddy, Protector, Hero.”There’s no irony in…

Global businesses are forecast to spend $160 billion on marketing technology — or martech — this year, and roughly $215 billion by 2027, McKinsey estimates. So it must be helping these companies make boatloads of money, right?No one really knows.McKinsey recently surveyed 233 senior global marketing and technology leaders who…