marketing
Duolingo’s “unhinged” marketing strategy is getting a reset. Loading audio narration… Duolingo CMO Manu Orssaud helped build the learning app’s brand with absurdist marketing that leaned into TikTok trends and wasn’t afraid to get sassy in the comment section.Now, Duolingo and its rotund Duo bird mascot, who famously ripped out…
Artificial intelligence creates “a culture of experimentation,” and gives marketers the power to quickly scale the innovative and creative work they do, said Rachel Thornton, chief marketing officer of Adobe’s enterprise business, in a video interview for CMO Insider. Loading audio narration… A major benefit is optimized personalization. Thornton said…
When Kimberly Storin joined Zoom as chief marketing and communications officer in April 2025, she did her own research to learn what users thought of the brand. Storin said she discovered a strong affinity for Zoom compared to its competitors. Still, many of the platform’s features are not well known.…
This as-told-to essay is based on a conversation with Nuala O’Hanlon, who quit her marketing role at Primark in Dublin to backpack through Asia. It has been edited for length and clarity.I’ve been in the fashion merchandising and marketing industry for my decadelong career. I started taking on visual merchandising…
TikTok has lost another top marketing exec.Zuber Mohammed, TikTok’s global head of consumer marketing, left the company earlier this month as part of a new round of cuts to its global marketing organization, three people familiar with the matter told Business Insider.Business Insider was unable to determine the scale of…
