marketing
“Kids and grown-ups love it so,” the ad jingle goes.Now, the German sweets brand Haribo is betting Americans love it enough to make a trip to its first-ever dedicated US stores.Opening next month in Central Valley, New York, and Wrentham, Massachusetts, each store is designed to be part marketing machine…
Raja Rajamannar believes artificial intelligence poses one of the biggest threats marketers have ever faced. He also thinks it could usher in marketing’s next great opportunity.The former chief marketing and communications officer of Mastercard, who spent nearly 13 years leading the brand, said marketers who fear AI are looking at…
Charlie Smith thinks a lot of the fear around AI is overblown.”When machines came along, we got new jobs. When computers came along, we got new jobs. And I really believe that we’re going to enter a new era of creativity,” with the help of AI, he said during an…
Sometimes, the US government’s concerns that a powerful new tech product could fall into the wrong hands can be a marketing opportunity. Just look at Steve Jobs and Apple back in 1999.In August of that year, Jobs, who was then Apple’s interim-CEO, took the stage to unveil the company’s new…
