marketing
Raja Rajamannar believes artificial intelligence poses one of the biggest threats marketers have ever faced. He also thinks it could usher in marketing’s next great opportunity.The former chief marketing and communications officer of Mastercard, who spent nearly 13 years leading the brand, said marketers who fear AI are looking at…
Charlie Smith thinks a lot of the fear around AI is overblown.”When machines came along, we got new jobs. When computers came along, we got new jobs. And I really believe that we’re going to enter a new era of creativity,” with the help of AI, he said during an…
Sometimes, the US government’s concerns that a powerful new tech product could fall into the wrong hands can be a marketing opportunity. Just look at Steve Jobs and Apple back in 1999.In August of that year, Jobs, who was then Apple’s interim-CEO, took the stage to unveil the company’s new…
Lawyers are not an easy crowd for an AI pitch. They are cautious, busy, and paid to find the hole in every argument. Loading audio narration… Legora just hired someone to make the case anyway.The Swedish legal software startup told Business Insider it has hired Zeynep Inanoglu Ozdemir as its…
