marketing
Lawyers are not an easy crowd for an AI pitch. They are cautious, busy, and paid to find the hole in every argument. Loading audio narration… Legora just hired someone to make the case anyway.The Swedish legal software startup told Business Insider it has hired Zeynep Inanoglu Ozdemir as its…
Duolingo’s “unhinged” marketing strategy is getting a reset. Loading audio narration… Duolingo CMO Manu Orssaud helped build the learning app’s brand with absurdist marketing that leaned into TikTok trends and wasn’t afraid to get sassy in the comment section.Now, Duolingo and its rotund Duo bird mascot, who famously ripped out…
Artificial intelligence creates “a culture of experimentation,” and gives marketers the power to quickly scale the innovative and creative work they do, said Rachel Thornton, chief marketing officer of Adobe’s enterprise business, in a video interview for CMO Insider. Loading audio narration… A major benefit is optimized personalization. Thornton said…
