marketing
When Kimberly Storin joined Zoom as chief marketing and communications officer in April 2025, she did her own research to learn what users thought of the brand. Storin said she discovered a strong affinity for Zoom compared to its competitors. Still, many of the platform’s features are not well known.…
This as-told-to essay is based on a conversation with Nuala O’Hanlon, who quit her marketing role at Primark in Dublin to backpack through Asia. It has been edited for length and clarity.I’ve been in the fashion merchandising and marketing industry for my decadelong career. I started taking on visual merchandising…
TikTok has lost another top marketing exec.Zuber Mohammed, TikTok’s global head of consumer marketing, left the company earlier this month as part of a new round of cuts to its global marketing organization, three people familiar with the matter told Business Insider.Business Insider was unable to determine the scale of…
Sofia Hernandez, TikTok’s global head of business marketing and commercial partnerships, is leaving the company, according to a memo sent by global business solutions lead Will Liu. Loading audio narration… Hernandez worked at TikTok and ByteDance for nearly six years. She initially focused on marketing related to the company’s advertising…
