marketing

Elon Musk might have just walked straight into a trap.Ryanair’s marketing team and CEO Michael O’Leary have spent years courting controversy as a promotional strategy. Provoking the world’s richest person might win them the most attention yet.What started as a critique of Musk’s Starlink has proliferated into a weeklong war…

This as-told-to essay is based on a conversation with Jason Myers, a marketing-firm executive and professional bass player in the band Icarus Witch. He is based in Pittsburgh. This story has been edited for length and clarity.I started playing bass in heavy metal bands in junior high. I wanted to…

Brands that cheap out on social media marketing risk losing out on sales.About a quarter of revenue on US retail sites during the holiday season was driven by either clicks from social media posts or affiliate marketing links via influencers, publishers, or other partners, according to an Adobe analysis of…