marketing
Meta’s chief marketing officer Alex Schultz is concerned that “too much censorship” is harmful. Schultz’s comments come after Meta updated several policies, including content moderation.The new guidelines change what is permissible to be said about LGBTQ+ people. Meta’s chief marketing officer warned that greater censorship on its platforms could “harm…
By Helen Reid LONDON (Reuters) – Heavy online marketing spending by Temu and Shein is making it more costly for other retailers and brands to reach shoppers on Black Friday, marketing and industry experts say, with both platforms bidding heavily on search keywords used by competitors. Typing a few words…
In early August, Goldman Sachs rolled out a fresh look.The Wall Street bank updated its website to reflect a new color palette, replacing its iconic blue-and-white color scheme with more neutrals, blacks, and whites. It also unveiled a new logo with a softer, rounder typeface and — in perhaps the…
Following is a transcript of the video.Alex Craddock: I think, look, outside of gen AI, the only other one that is on my radar, just because probably gen AI is so overwhelming at this stage, it’s hard to think about what’s beyond that, I think is quantum computing.I think it’s…
Following is a transcript of the video.Alex Craddock: I think as I sort of reflect on my career, there’s probably four things that have really helped me be successful. One is being curious. I think as a marketer in a world that is evolving very, very fast, you need to…
Kate Jhaveri, TikTok’s head of global marketing, is leaving the company this month as part of a leadership shake-up, according to an internal memo shared with staffers.The company is phasing out Jhaveri’s role and beginning on Monday, everyone in TikTok’s global brand and communications division will report solely to Zenia…
Influencer-marketing and digital-talent firms are getting scooped up like crazy this year, even as other creator-economy companies have failed to live up to their valuations.Some deals have involved buyers with big pockets. French ad holding company Publicis Groupe, which has a market cap of around $27 billion, announced it acquired…
(Reuters) – U.S. companies from Nike (NYSE:) to Warner Bros are opening new stores and holding big marketing events in Paris before and during the Olympics, betting that excitement for the summer games can help boost their sales. Comcast (NASDAQ:)’s NBCUniversal said that International Olympic Committee (IOC) sponsors spent 18%…
Klarna’s CEO seemingly touched a nerve on social media with a post about how the company saved millions by using AI to cut costs and do the marketing work human employees previously did.Sebastian Siemiatkowski tweeted on Tuesday that the fintech firm will save $10 million this year in part because…
By Doyinsola OladipoNEW YORK (Reuters) – Airbnb announced its newest marketing strategy geared towards bringing in new customers by offering unique experiences as it expands beyond its core business of vacation rentals, the company said on Wednesday.The San Francisco-based company’s newest category called “Icons” features 11 global experiences – including…
