marketers

Only 6% of marketers say AI is paying off in a big way. Here’s what the winners are doing.

Finance September 30, 2026

Marketers have gone all in on AI. Now comes the awkward question: Is it actually paying off yet?The answer is largely “no,” according to new research from the management consulting firm Bain, shared exclusively with CMO Insider.The starkest finding from the study, which surveyed 1,397 senior marketing and finance executives:…

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Only 6% of marketers say AI is paying off in a big way. Here’s what the winners are doing.

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A flight between Dubai and Tel Aviv dropped 17,000 feet, then sent a hijack warning. Here’s what we know.

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Only 6% of marketers say AI is paying off in a big way. Here’s what the winners are doing.

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