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Nicole Landis Ferragonio and Joe Luchs first met more than a decade ago in New York City through mutual friends. Years later, while working together at Amazon, they began talking seriously about leaving the company to build a startup of their own.Last year, Ferragonio was working as a senior manager…
Creators are ringing in a banner year for influencer marketing, and they might consider sending a thank-you note to Unilever CEO Fernando Fernández.In March, Fernández unveiled a new “influencer-first” strategy. He said the consumer-goods company would work with 20 times the number of influencers it had previously worked with. The…
