launch
2026-02-12T10:30:01.289Z Share Copy link Email Facebook WhatsApp X LinkedIn Bluesky Threads lighning bolt icon An icon in the shape of a lightning bolt. Impact Link Save Saved Read in app This story is available exclusively to Business Insider subscribers. Become an Insider and start reading now. Have an account? Log…
This as-told-to essay is based on a conversation with William Tunstall-Pedoe, 56, a founder and CEO. Amazon’s acquisition of his startup and his role at Unlikely AI have been verified by Business Insider. This piece has been edited for length and clarity.I helped create Alexa, a product that everyone has…
