Kardashian

Nike is betting Kim Kardashian can be its next Michael Jordan

Nike will partner with Kim Kardashian’s Skims to launch NikeSkims womenswear brand.The collaboration aims to enhance Nike’s appeal to female athletes and consumers.Like the Jordan brand, NikeSkims is intended to be a long-term partnership.Nike is extending its brand lineup through a rare partnership with Kim Kardashian’s Skims. It’s a bet…