influencers
The Super Bowl has embraced creators as the NFL looks to expand the audience for the game.The league is bringing a host of creators to New Orleans and partnering with platforms like YouTube.Brands are also looking for new ways to include creators in their Super Bowl marketing.Influencers are everywhere at…
By Jayla Whitfield-Anderson and Anna Tong WASHINGTON (Reuters) – TikTok earmuffs and MAGA hats adorned partygoers at Sunday’s inauguration celebration for the incoming President Donald Trump and the video-sharing platform he once tried to ban. Called the Power 30 Awards, the party occurred hours after TikTok began restoring services, and…
TikTok went dark for 170 million US users on Saturday.Users have taken to other corners of the internet to react to the shutdown.Internet personality James Charles, who boasted over 40 million followers, called the move “dystopian.”TikTok shut down its app for 170 million US users on Saturday as the deadline…
TikTok is veering toward a US shutdown after the Supreme Court upheld a divest-or-ban law.The app is set to leave app stores and may go dark on Sunday if its owner, ByteDance, doesn’t divest.TikTok creators and their teams are tired from months of uncertainty, but cautiously hopeful too.TikTok is in…
Influencers have filed a lawsuit against Capital One.They allege its Shopping extension hurt their earnings by unfairly claiming credit for sales.Capital One said it disagreed with the premise of the lawsuit.First, the influencers came for PayPal’s Honey. Now, Capital One is in the crosshairs.Capital One is the subject of a…
The reaction among creators to Meta’s content-moderation changes has largely fallen along political lines.Some influencers worry the changes could cause harm to the LGBTQ+ community.Others questioned Meta’s decision to feature more political content.Getting “Zucked” — a term for having your account suspended or content removed due to community violations —…
Madeleine White’s pajama brand faced backlash over pricing and material quality.She took the website down and relaunched it seven months later with higher quality and lower prices.White told BI building back trust with her audience is the most important thing for her.Madeleine White learned what happens when your brand is…
Men far outnumber women as news influencers on social media, per a new Pew Research Center study.That contrasts with other parts of the creator industry, where women dominate.Influencers are an increasingly important part of the news ecosystem, as trust in legacy media wanes.News anchoring was once a male-dominated enterprise led…
There’s a new card from OTH Network that influencers are swiping to redeem products and services.The influencer-focused fintech platform uses AI to match brands and creators.After creating sponsored content, influencers can spend the payment in person at the business. There’s a hot new card influencers are swiping at restaurants and…
